James believes technology, when creatively applied, can improve our life experiences. Intrigued by the amazing potential for internet and mobile technology to engage us all, James created a business model to reshape personal health management. He is the co-inventor of the Guided CarePath and leads Wellbe’s innovations program to empower people and providers with new tools to improve health. James has launched several new businesses over his career including the Mediasite lecture recorder, the leading video learning appliance in companies and universities around the world. He is also on the Board of Directors for BioForward, Wisconsin’s bio-health industry association.
David has worked for more than 25 years as a technologist – successfully leading software projects for start-ups, big businesses, and educational institutions. He has deep experience developing highly interactive, data-driven web applications. David is the co-inventor of the Patient Guidance System. Prior to joining Wellbe, David worked in the San Francisco Bay Area and Silicon Valley with Apple Computer, as well as Pacific Bell, Siemens, Barclays Global Investors and Citibank: developing applications for training, information management and employee communications.
Abraham has focused his entire career on helping healthcare professionals better serve their patients through technology. As a founding member of Pharmacy OneSource, Abraham guided the technology and client services efforts to build one of healthcare’s early true multi-tenant SaaS companies starting in 2000, way before the term “Cloud” had today’s meaning. He’s proud to have been on the leading-edge of educating healthcare on the value of the SaaS model and excited to see the acceptance the “Cloud” is gaining today. The systems and teams he helped architect supported nearly 1,300 hospitals across multiple product lines and hospital departments.
Bill has spent his entire career in Healthcare IT and operations and brings a passion for building client relationships, improving healthcare, and using data to drive strategy and decisions to his role at Wellbe as Director of Customer Success. Bill is a die-hard badger fan and has a Biomedical engineering degree and a Masters of Business Administration from the University of Wisconsin-Madison.
As an Implementation Success Manager, I enjoy collaborating with customers to create the "win-win-win" scenario of outstanding patient care, efficient internal processes and quality business data. Prior to joining Wellbe, I've had the privilege of working on a variety of software and hardware implementation projects across the logistics, genetics, and health benefits industries.
What's needed to keep the office running? Lori is here to help. Human resources, financial liaison, payroll, office administration, event/meeting planner, executive assistant, technology administrator, customer service provider, grocery shopper and office sparkle. Outside of Wellbe, Lori is an American Council on Exercise certified Group Fitness Instructor and currently teaching for the Madison School & Community Recreation adult fitness program, specializing in strength training. She is also an ACE certified Health Coach. Lori was an HR Generalist for 16 years at Capital Newspapers and an Assistant Store Manager, Director of Loss Prevention, and Department Manager at Burdines Department Store in Florida for 11 years.
Brendan is part of the development team at Wellbe, working on building and maintaining code that powers patient CarePaths. He has been writing code to solve business problems for the past seven years. Before joining Wellbe, he was a real estate analyst for big box retailers such as Dick’s Sporting Goods and Kohl’s. While an interest in research and GIS initially led him to that field, he found his true calling was solving problems with code. He especially enjoys coding in Ruby.
Mark has spent most of his career testing all of the layers of web-based software products. He tries to help others see that quality assurance isn't just the job of a tester, it is the job of everyone in an organization. He likes to use his testing and test leadership experience to help to continuously improve the software development and release cycles by developing and improving test strategies, working closely with customer care, and getting involved as early and as often as possible in the product life cycle. In his spare time, he and his wife raise their 5 children and spend time with their pets. He always keeps in mind the fact that everyone he meets knows something that he doesn't.
As our Solutions Specialist Andy brings over 12 years of experience shaping and designing solutions for healthcare providers looking to engage with healthcare consumers through technology. He has a proven track record of taking complex workflows and translating them into practical applications yielding high utilization and adoption rates. Andy works with prospects and clients to evaluate existing care team workflows and guides them through the process of creating a solution to support and augment their efforts with the Wellbe suite of solutions. His goal is to help customers address the challenges and obstacles of sustaining a systematic, scalable, and effective approach to ensuring their operational, financial and clinical outcome goals are met while providing a convenient, easy to use experience for their consumers.
Mike's main role at Wellbe is to form amazing relationships with our customer base by helping our customers maximize their success with our product by becoming their trusted advisor. In addition, his mission is to ensure he exceed our clients’ expectations of value through superior service to their staff and patients. He will be responsible for the ongoing relationships with our customer base to achieve the highest levels of patient and client engagement, satisfaction, and ultimately deliver on the return on investment expected by the clients. Previously he worked for Pharmacy OneSource as a Customer Success Manager in a very similar capacity. Mike graduated from Lakeland College with a B.A. in Marketing.
Vicki is driven by a passion for making a direct, positive impact on customers and patients. As Customer Success Manager - Alliances, Vicki guides hospital care teams through the implementation process to design CarePaths that result in engaged, well-prepared patients having the best possible surgical experiences. After implementation, she maintains an ongoing relationship with our customers to ensure that they are getting the efficiency, value, and outcomes expected from the program. Vicki joined Wellbe after 13 years in the Human Resources and training field, eager to use her skills to have a more meaningful impact. She finds satisfaction in hearing stories about how Guided CarePaths are helping patients to feel more confident and prepared for surgery and recovery. Knowing she played a part in improving the patient’s experience is extremely rewarding.
Walter joined Wellbe after careers in physical therapy and scientific research at the Universities of Arizona and Wisconsin (Madison) and serving as a scientific director for an IT company developing healthful lifestyle plans. As Wellbe's Director of Scientific Research and Applications, he develops and coordinates the research projects that inform the next generation of online CarePaths. His primary focus is the study and development of science-driven and research-backed CarePath solutions that are tailored to the bio-psycho-social needs of patients. Walter holds a Bachelor's in physical therapy, a Master's degree in psycho-neuro-immunology and a PhD in Family and Consumer Sciences from the University of Arizona. Complementing his role at Wellbe, Walter also holds an affiliation with the University of Arizona's Department of Psychology as Research Scientist. In private, he enjoys spending time with his family, remodeling his 1860 farm house and living his Bavarian heritage with playing the accordion.
Jeremy grew up in a family where everyone had their own computer. He was programming my own small games before he was in high school. While working other jobs during college, he started creating websites for small businesses around the country. After that he was hired as a software engineer at Alice.com where he helped to build and launch their newest platform. With his understanding of large scale applications, he began consulting for a variety of clients helping them to launch their websites. At Wellbe he works to build and maintain the platform. He enjoys learning new programming languages and solving challenging problems.
Matt’s first computer was an IBM XT 8088 that his father bought for the family when he was five years old. His first “programming” experience was changing the prompt to a Bart Simpson caricature with the help of articles in PC Magazine. In high school, he converted board games to QBasic programs as class projects. After a brief hiatus from programming, Matt knew he wanted to make it a career. He went back to school and then began programming professionally in Ruby. He’s used Ruby in a variety of environments, including e-commerce, government and health care. At Wellbe, Matt is senior developer and enjoys solving tough backend and architecture problems. When he’s not working, he enjoys spending time with his family, brewing beer and playing with new tech.
Jason brings more than 20 years of communications experience to his marketing manager role at Wellbe, having worked at both start-ups and public relations agencies in industries that include health care, technology, home products and more. In his role, Jason works to find potential customers that are looking to automate processes to make the patient experience better. With a son who has had 11 surgeries before his 9th birthday, Jason is familiar with filling out multiple forms, needing to understand pre- and post-surgery care and the uneasiness that comes with the entire process. Joining Wellbe to support the company’s values—in part to put the patient first—was a perfect fit. Born in New York, Jason is a die-hard Islanders fan, loves every moment with his wife and kids, and enjoys exploring the beauty that Wisconsin has to offer.
Jessica got into health care via her passion for data. In her previous life as a hydrologist, she always found herself drawn to managing the data, analyzing data, and communicating insights learned from data analysis. As the Data Insight Analyst at Wellbe, she is responsible for ensuring we leverage our data to inform product enhancements, strategic decision making, and maximization of customer satisfaction.
Veselin is a member of development team, building and maintaining the codebase which powers Wellbe’s Guided CarePaths. He is passionate about coding and has spent the last five years in the field of computer programming, learning to use many languages and platforms along the way. Projects he’s worked on include not only web apps, but also mobile and console applications. Now he concentrates on only one language and that is Ruby. The first time he did serious work on a computer was back in 2000 on a first generation iMac. Prior to joining Wellbe, Veselin was a web developer at Foremost Media. Outside of work he enjoys reading, traveling and spending time with friends and family.
Coral focuses on testing and ensuring quality in the software. She’s enthusiastic about usability and intuitive screens. She’s interested in implementing and improving processes as well as helping shape the future of Wellbe. She loves coordinating projects and managing groups that focus on heightened quality and enhances efficiency. Before Wellbe, she spent three years in Quality Assurance at an EHR software company. She graduated with a BA in Psychology from UW-Madison.
Joel has been playing with technology since he was 5 years old and his dad started teaching him what different electronic components were and what they did. That fascination naturally expanded to computers and programming after his family got their first computer. That fascination lead to doing contract software development when he was 16 years old and continuing to work in various capacities in the IT field from software engineer, systems administrator and DevOps. At Wellbe, Joel is responsible for ensuring the application is functioning properly, easy to deploy and always available, secure and performant.
Mr. Baldwin was most recently Chairman and CEO of Baxa Corporation, a leader in devices, systems and software for the handling, packaging and tracking of fluid medications in a critical care setting. Under his leadership from 1997 until its sale to Baxter Corporation in 2011, the company sales grew from $25 million to over $170 million. As CEO, he led the eight-member board of directors and led a minority recap resulting in Goldman Sach’s private equity group owning 27% of the company. He was also an early investor and lead director in Pharmacy OneSource, an innovative software-as-a-service business that had a successful exit in 2010. Prior to being CEO of Baxa, Mr. Baldwin spent fourteen years in Sales and Marketing roles for Baxa, Sprint, and PictureTel. He has an MBA from Boston University.
Dr. Fisher is a practicing orthopaedic surgeon from Indianapolis. He has more than 28 years of experience and annually performs more than 500 total joint replacement procedures. Dr. Fisher is devoted to providing the best possible service to his patients and has maintained a massive outcomes data repository throughout his career. His dedication to outcomes collection and analysis has led to prominent roles such as: Director of the Total Joint Service at Methodist Hospital, Director of the Total Joint Center at the Indiana Orthopaedic Hospital, Past-President of OrthoIndy, and serving as a consultant/designer/advisor for several orthopaedic manufacturers and healthcare organizations.
Dr. Masciopinto is a practicing neurosurgeon with a focus on spine care. He has 16 years of experience in single specialty and large multi-specialty group practices. Jeff has been integral in developing a multi-specialty spine center within his current large group practice. The focus of the spine center is to provide efficiencies and best practice implementation throughout the continuum of care for spine disease. The goals are to maximize patient and provider satisfaction as well as provide cost savings, and to collect data to allow for economic and quality outcome analysis.
Mike Splinter, an electrical engineer and innovator, has played a major role in driving advances in the high tech industry, with more than four decades of executive leadership experience including 12 years with Applied Materials, Inc. where he was served as chairman and CEO, and over 20 years with Intel, where he was executive vice president of sales and marketing, and executive vice president of the Technology and Manufacturing Group. Splinter has been recognized for his commitment to shaping a better world as the 2013 recipient of the Robert Noyce Award, the semiconductor industry's highest honor. In 2015, he was awarded an honorary Doctorate of Engineering by the University of Wisconsin.
Dr. Springman is a practicing anesthesiologist and has 30 years experience in both academic and private practice medicine. He strongly believes that focusing on the entire procedural experience for patients will help both patients and healthcare personnel go beyond the basics of effective medical care. Scott’s work in implementing electronic medical records and developing pre-procedure medical guidelines gives him a unique insight into the entire process.
Dr. Iorio is the William and Susan Jaffe Professor of Orthopaedic Surgery at New York University Langone Medical Center Hospital for Joint Diseases and Chief of Adult Reconstruction at NYU Langone HJD. Dr. Iorio is a national expert in physician and hospital quality and safety and a leader in the implementation of alternate payment paradigms in orthopaedic surgery. He is a graduate of Harvard University and Boston University School of Medicine. Dr. Iorio has published over 135 papers, 21 Book Chapters and participated in 22 funded grants. He has been recognized locally and nationally for his clinical skills as a leading adult reconstruction surgeon in many media publications.