The fact is, we’re all patients. And in today’s rapidly-changing healthcare environment, patients simply don’t have the right tools to become participants in their own health journeys. Through our own experiences, as well as conversations with hundreds of patients and healthcare providers, we know that promoting a partnership between providers and patients results in better experiences, better outcomes and lower costs.
What’s in a Name?
For friends over 40, you’ll likely remember Marcus Welby, MD, an iconic television drama (one of the first medical dramas!) that chronicled the interactions of kind family physician, Dr. Welby. Although the millennial generation might find the series overly hokey, we embrace the spirit of the Welby character, who is empathetic, community-minded and wise. The creatives on staff also love word play. We want to create well being. We want our product to help people be well. Wellbe is also fun to say.
How Was Wellbe started?
Wellbe was founded in 2009 by James Dias, who has built a career in connecting the needs of real people to technologies that can improve their lives. “Looking at a fragmented healthcare system that can’t prioritize patient experience was startling. I knew we could find a better way to create value in acute care by introducing an easy-to-use digital solution to ‘bridge gaps’ and create smoother transitions in care.”
It wasn’t hard to build a team of innovative, passionate and experienced patient advocates to rally around this vision. Read more about our team below!
James Dias, Founder & Chief Executive Officer
James believes technology, when creatively applied, can improve our life experiences. Intrigued by the amazing potential for internet and mobile technology to engage us all, James created a business model to reshape personal health management. He is the co-inventor of the Patient Guidance System and leads Wellbe’s innovations program to empower people and providers with new tools to improve health. James has launched several new businesses over his career including the Mediasite lecture recorder, the leading video learning appliance in companies and universities around the world.
Abraham Palmbach, President & Chief Operating Officer
Abraham has focused his entire career on helping healthcare professionals better serve their patients through technology. As a founding member of Pharmacy OneSource, Abraham guided the technology and client services efforts to build one of healthcare’s early true multi-tenant SaaS companies starting in 2000, way before the term “Cloud” had today’s meaning. He’s proud to have been on the leading-edge of educating healthcare on the value of the SaaS model and excited to see the acceptance the “Cloud” is gaining today. The systems and teams he helped architect supported nearly 1,300 hospitals across multiple product lines and hospital departments.
David Elderbrock, Chief Technology Officer
David has worked for more than 25 years as a technologist – successfully leading software projects for start-ups, big businesses, and educational institutions. He has deep experience developing highly interactive, data-driven web applications. David is the co-inventor of the Patient Guidance System. Prior to joining Wellbe, David worked in the San Francisco Bay Area and Silicon Valley with Apple Computer, as well as Pacific Bell, Siemens, Barclays Global Investors and Citibank: developing applications for training, information management and employee communications.
Brendan Buckingham, Web Application Developer
Brendan is part of the development team at Wellbe, working on building and maintaining code that powers patient CarePaths. He has been writing code to solve business problems for the past seven years. Before joining Wellbe, he was a real estate analyst for big box retailers such as Dick’s Sporting Goods and Kohl’s. While an interest in research and GIS initially led him to that field, he found his true calling was solving problems with code. He especially enjoys coding in Ruby.
Lucas Dailey, Senior User Experience DesignerLucas has spent his career joining behavioral psychology and design to make the world with which people interact more enjoyable, helpful and healthful. As Senior UX Designer, he makes Wellbe’s incredibly complex products useful, intuitive, and simple. Lucas is fascinated by the different ways our minds work and enjoys reading the latest in neuropsychology and behavioral psychology. Prior to working for Wellbe, Lucas led the design of three political social networks, building tools for average citizens to better interact with their representatives. He began his career focusing on high design in architecture.
Lani Dvorak, Vice President of Care SolutionsLani has done Business Development across the U.S. for the healthcare industry. Her experience includes establishing new relationships with health systems, working closely with Hospital GPOs and driving incremental revenue while building and managing channel partnerships. Prior to joining Wellbe, Lani provided pharmacy inventory logistics and automation solutions to hospital pharmacy, helping increase productivity and patient safety, while optimizing pharmacy operations. Lani received her B.S. Pharmacy degree from the University of Wisconsin-Madison and has pursued additional business and sales strategy training through Miller Heiman.
Ben Kojis, Customer Success AdvisorAs a Customer Success Advisor, Ben helps large healthcare organizations implement Wellbe’s products and provide ongoing success support. Internally, he also contributes to the product development process to ensure that our software platform remains a cutting edge tool for patients, providers, and those involved in the patient’s care. Previously, Ben worked for large healthcare organizations such as Agrace HospiceCare and Epic Systems Corporation, the largest EHR provider. However, he chose to work at Wellbe because he could make an immediate impact in this young, forward-thinking organization and because the company values work/life balance and employs intelligent, driven colleagues.
Matt Lins, Web Application DeveloperMatt’s first computer was an IBM XT 8088 that his father bought for the family when he was five years old. His first “programming” experience was changing the prompt to a Bart Simpson caricature with the help of articles in PC Magazine. In high school, he converted board games to QBasic programs as class projects. After a brief hiatus from programming, Matt knew he wanted to make it a career. He went back to school and then began programming professionally in Ruby. He’s used Ruby in a variety of environments, including e-commerce, government and health care. At Wellbe, Matt is senior developer and enjoys solving tough backend and architecture problems. When he’s not working, he enjoys spending time with his family, brewing beer and playing with new tech.
Maeghan Nicholson, Director of MarketingMaeghan has 10 years of marketing experience in the healthcare IT industry with leading companies like Pharmacy OneSource and Healthgrades. Armed with a background in science, journalism and the web, she executes a content-based marketing strategy to connect with hospital audiences using relevant information aligned with Wellbe’s offerings. Maeghan received a Bachelor of Science degree in Biochemistry and Life Sciences Communication from the University of Wisconsin-Madison. She has published freelance articles in the Wisconsin State Journal as well as local and national trade magazines.
Vicki Schmidtka, Customer Success AdvisorVicki is driven by a passion for making a direct, positive impact on customers and patients. As Customer Success Advisor, Vicki guides hospital care teams through the implementation process to design CarePaths that result in engaged, well-prepared patients having the best possible surgical experiences. After implementation, she maintains an ongoing relationship with our customers to ensure that they are getting the efficiency, value, and outcomes expected from the program. Vicki joined Wellbe after 13 years in the Human Resources and training field, eager to use her skills to have a more meaningful impact. She finds satisfaction in hearing stories about how Guided CarePaths are helping patients to feel more confident and prepared for surgery and recovery. Knowing she played a part in improving the patient’s experience is extremely rewarding.
Cody Wiseman, Director of Provider SolutionsFor nearly a decade, Cody has been helping businesses grow revenue and mitigate risks by offering unique solutions. Cody is passionate about precision, process and efficiency, and constantly examines operations to ensure that we provide the best solutions to clients. Cody’s primary responsibility is to develop relationships and strategies with care providers who are looking to integrate Wellbe into their population health, care coordination and care management solutions. His hands-on experience makes him uniquely suited to drive Wellbe’s initiatives to power the patient-provider relationship and engagement. Prior to Wellbe, Cody was a Business Development Manager focusing on strategy, process and customer acquisition at Shoutlet and also spent time as an advisor at Northwestern Mutual Financial Network.
Greg Baldwin, Board MemberMr. Baldwin was most recently Chairman and CEO of Baxa Corporation, a leader in devices, systems and software for the handling, packaging and tracking of fluid medications in a critical care setting. Under his leadership from 1997 until its sale to Baxter Corporation in 2011, the company sales grew from $25 million to over $170 million. As CEO, he led the eight-member board of directors and led a minority recap resulting in Goldman Sach’s private equity group owning 27% of the company. He was also an early investor and lead director in Pharmacy OneSource, an innovative software-as-a-service business that had a successful exit in 2010. Prior to being CEO of Baxa, Mr. Baldwin spent fourteen years in Sales and Marketing roles for Baxa, Sprint, and PictureTel. He has an MBA from Boston University.
Scott Springman, MD, Strategic AdvisorDr. Springman is a practicing anesthesiologist and has 30 years experience in both academic and private practice medicine. He strongly believes that focusing on the entire procedural experience for patients will help both patients and healthcare personnel go beyond the basics of effective medical care. Scott’s work in implementing electronic medical records and developing pre-procedure medical guidelines gives him a unique insight into the entire process.
Jeffery Masciopinto, MD, Strategic Advisor
Dr. Masciopinto is a practicing neurosurgeon with a focus on spine care. He has 16 years of experience in single specialty and large multi-specialty group practices. Jeff has been integral in developing a multi-specialty spine center within his current large group practice. The focus of the spine center is to provide efficiencies and best practice implementation throughout the continuum of care for spine disease. The goals are to maximize patient and provider satisfaction as well as provide cost savings, and to collect data to allow for economic and quality outcome analysis.